Filed under: Nursing anywhere, naturally., What's new at Momzelle | Tags: breastfeeding, breastfeeding in public, breastfeeding on tv, Christine Poirier, Dragons Den, Momzelle
This is SO exciting. This morning I pitched Momzelle to a national canadian TV program, the Dragons’ Den. We do not know if the segment will be aired or not this Fall, but we hope it will ! My friend Erin was there with me, breastfeeding her 5 week old baby with the Momzelle turtleneck in front of what could possibly be one million viewers. I think this can do a lot of good for breastfeeding in Canada, as it really helps to normalize breastfeeding in public. How more public can it be than in front of one million viewers ?
This reality TV show is about new business owners trying to get investment from rich and successful entrepreneurs. To know the outcome of my pitch, you will have to watch the show !
Here’s the proof Vincent and I were there (Vincent did not speak to the “Dragons”, he was there to cheer me up):

The mannequin wears Momzelle v-neck tee in black (45$), and Christine wears Momzelle's Vicky tank in berry (45$))
Filed under: What's new at Momzelle
I am so proud ! Once again, Momzelle is in the news. This time, it is the Toronto French newspaper L’Express who got interested in the Canadian Youth Business Foundation (la FCJE en français: La fondation canadienne pour les jeunes entrepreneurs). Vincent and I were chosen to exemplify CYBF’s work. How great is that ? Read the article by Vincent Muller here.

The picture that appears in L'Express de Toronto. The mannequin wears Momzelle's Vicky tank top in berry.
Filed under: What's new at Momzelle | Tags: allaitement, camisole d'allaitement, caraco d'allaitement, Momzelle, vetement d'allaitement
Edit, le 30 mars 2009: Cette cami fait double emploi: elle peut aussi être portée pendant la grossesse !
À la demande de clientes plus grandes (5’8” et plus), nous avons créé la version allongée de la cami bio de Momzelle (47$). Notre camisole d’allaitement bio a trois pouces de plus que la cami bio régulière. Nous espérons ainsi répondre aux besoins de toutes les femmes qui allaitent et qui souhaitent se procurer un vêtement d’allaitement à leur taille ! Cela a pris quelques jours avant de mettre la photo de ce nouveau produit sur notre site. Pour l’instant, la cami bio allongée de Momzelle vient seulement en kaki, une excellente couleur pour l’été qui arrive. J’ai hâte de voir si vous aimerez autant la cami allongée que notre nouveau modèle de cami (la Vicky, en cacao et violine) !
Filed under: What's new at Momzelle | Tags: breastfeeding, Momzelle, nursing clothing, Nursing tops, nursing wear
We just received new Momzelle nursing tank tops (45$), with our very popular v-neck this time. Two new colours: a very cute berry and a chocolate brown (unfortunately not organic – I’ll be happy to share the reasons why if you ask me). I am very happy with the way they look and fit. There are some pictures up on www.momzelle.com. It smells like spring !
It will take a few more days before we re-stock our Momzelle original organic nursing tanks in black. I am not too happy about having to make you wait a little longer, but we do want to make sure that they are perfect before we bring them before you.
Filed under: What's new at Momzelle | Tags: Advertising During Recession, Breastmilk, Car Manufacturers, Small Business
In the past week, 4 national publications approached Momzelle. So many magazines in such a short time frame makes me dreamy. Unfortunately, we were not approached to have our nursing tops featured as “new best product”, but as potential advertisers by bigger, like Pregnancy and Newborn, and smaller, like Brain, Child magazines- to name only those two. Brain, Child is a magazine that I enjoy reading very much. It is intelligent, wise, witty, and I consider it my Monde diplomatique of parenthood. I wish I could say yes to everyone, and fill in all the advertising space that car manufacturers were taking a few months ago (although I do not think any did advertise in Brain, Child). Can you imagine breastmilk replacing fuel ? I can…
Filed under: What's new at Momzelle | Tags: allaitement, california, Momzelle, nursing wear in the west coast, vêtements d'allaitement, vetement d'allaitement
Je rentre tout juste d’un voyage d’affaires en Californie. Quelle belle région ! Momzelle sera bientôt représentée sur la côte ouest américaine et j’en suis très fière. J’imagine que j’aurais dû écrire cette entrée en anglais, mais après avoir passé les derniers jours entièrement dans la langue de Shakespeare, j’avais besoin de me retrouver. Vincent et moi avons visité de magnifiques boutiques spécialisées en allaitement et maternité, dont une en particulier qui m’a rappelé l’atmosphère d’un de nos points de vente préférés, Milkface (c’est à Ottawa).
Filed under: What's new at Momzelle | Tags: breastfeeding, Momzelle, Nursing tops, Pictures of breastfeeding moms
That’s it ! Our new website is on. It is not perfect, that’s for sure (one of the main problems being that the shopping cart empties when you click outside of the shopping window), but we are very proud to have a new section with photos of moms wearing Momzelle nursing tops. They are beautiful ! Have a look, click on this link: http://www.momzelle.com/momzphotos.html
Thank you so much for all the moms who sent their photos !
More pictures will be added as we receive them by email. Do you have a picture that you’d like to send us ? Please do so ! Send it to ¨info at momzelle dot com¨
Have a great day everyone (snif, I know almost no one will read this, as I am only testing my ability to write a blog regularly. I am starting to enjoy this, and I wish we will make a deal out of it soon !).
Filed under: What's new at Momzelle
The city of Toronto Children Services has a childcare subsidy probram, which is great, and which I have been using for the past year. I just learned today that it is not possible to work part-time with a baby in a sling, and still bring the older child to daycare. They both need to go full time to daycare or not at all, which makes the transition from mat leave to work a little edgy if you can’t afford two full time spaces at daycare (over 3 000$/month for both children). Hum.. having a second kid requires a second thought.
Filed under: What's new at Momzelle | Tags: CYBF, entrepreneur story, featured entrepreneur, Momzelle, National Post, young entrepreneurs
Become a Canadian Youth Business Foundation (CYBF) entrepreneur ! The National Post features small business owners every week, and once a month it is an entrepreneur that benefits from the CYBF program that is under the spotlight. This January, it is Momzelle (www.momzelle.com) owners and siblings Vincent and Christine Poirier (me!) who are featured. To read the article, click on this link: http://www.financialpost.com/small_business/story.html?id=1167159
Filed under: What's new at Momzelle
It is not easy everyday to be a mompreneur ( a mom and an entrepreneur). This morning I would have slept a little more after a hard night of little sleep with my toddler waking me every hour. Still, I have it easy compared to other moms who still take care of their kids AND of their business during their working hours. I do not know how they can manage, but I look at them admiringly. Coffee, anyone ?


